EXECUTIVES LEARN TEAM WORK IN THE KITCHEN
WORLDFOODS OFFERS SPONSORSHIP

Corporate America is increasingly looking for new ways to inspire, motivate and create bonding opportunities for their staff. The traditional approach usually involves off-site training session, which often takes the form of a retreat in some dream locations, to reward particularly senior management team members. But fancy retreats in resorts and training programs themselves come with a hefty price tag. Businesses these days are less willing to take the risk of sending the wrong message either to their staff or their stock-holders. With the popularity of food shows on television such as Iron Chef America and Top Chef, and the rising stardom of many high profile culinary celebrities, more ordinary folks aspire to play commander-in-chief in the kitchen. Cooking an international gourmet meal, not just backyard BBQ, is also fast becoming a popular recreation for many Americans. This type of exercise tends to be high in energy, conducive to social interaction and generates a lot of interest, not to mention tasty and fun as well.

Virtually all businesses take team work to succeed, but food service ranks high up there in terms of how critical it is for the team to work in tandem efficiently. With open kitchens in vogue these days, what is happening there becomes transparent to outsiders as well. Amused dinner guests become spectators of all the action taking place. WorldFoods seizes such an opportunity, rides on this trend and supports such programs as an ingenuous way to introduce their brand and products.
	Marketers these days appreciate the value of “teachable moments” and the effectiveness of “word-of-mouth” advocacy. In the case of food and beverages, you also need sampling – as tasting is the first step to sell a packaged food product. “This type of program allows genuinely interested individuals to focus and play with our products,” said Patrick Murphy, of Food Import LLC, of La Jolla, CA. His company imports and distributes the WorldFoods line, including to Whole Foods Market on the West Coast. WorldFoods offers a full range of user-friendly distinctive culinary sauces and pastes that allow home chefs to create exotic international flavors in simple steps. All World Foods products are 100% natural, made with authentic herbs and spices. They do not contain artificial preservatives, colorings, MSG, gluten or genetically modified ingredients. They are also nuts-free, and suitable for vegetarians, vegans and coeliacs. In a recent program produced by co-author of New Asian Cuisine Wendy Chan, sponsored by WorldFoods brand, a group of senior executives from a leading pharmaceutical company descended upon the exceptionally well-appointed Bosch and Gaggenau Home Appliances Showroom in Brooklyn, New York. Divided into teams, each group faced the challenge of preparing a dish following a recipe, and cooking enough for the entire group within a short period of time. Swinging into action quickly, the executives soon yearned for the bragging right about how they prepared Grilled Mixed Kebabs and Indonesian Fried Rice. All enjoyed the opportunity to experiment with great products and the latest stylish designer kitchen appliances. By the end of the session, all the participants enjoyed a delicious gourmet meal they prepared together. Beverages were supplied by Monsoon Valley wine and Tiger Beer.
There are many such programs across the country, including some offered by esteemed culinary schools such as The Culinary Institute of America. In Asia, Singapore boasts an impressive list of state-of-the-art cooking schools remarkably well equipped, such as At-Sunrice offering courses for all levels of cooking students. Many such programs are targeting corporate executives both in and outside the country. For more information about WorldFoods products, please visit www.worldfoods.com.my or call 858-731-1009.