NAC Partners with Rouxbe and Healthy Dining in 2008


 

FOR IMMEDIATE RELEASE
For more information contact:
Julie DeMelo, Niwa Public Relations
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NEW ASIAN CUISINE LAUNCHES ONLINE COOKING VIDEOS AND NUTRITIONAL ANALYSIS OF RECIPES IN MONTHLY E-NEWSLETTER
Savory Productions, Inc. Partners with Rouxbe™ and Healthy Dining


New York, NY (January 8, 2008) – Savory Productions, Inc. has announced new partnerships with Rouxbe™ and Healthy Dining set to launch in early 2008. The partnerships will support Savory Productions mission to promote Asian cuisine and will include online video and content sharing on their monthly e-newsletter and website, NewAsianCuisine.com.

“Our new partnerships provide us with an opportunity to add fresh innovative content to our monthly newsletter,” said Wendy Chan and Grace Niwa, Co-Principals, Savory Productions, Inc. and Co-editors of New Asian Cuisine. “The addition of step-by-step instructional cooking videos and nutritional analysis of recipes will also allow our readers to experience Asian cuisine on a whole new level.”

“We are excited to partner with New Asian Cuisine,” said Joe Girard, CEO, Rouxbe. “Starting in 2008, we will bring a rich interactive video experience to New Asian Cuisine subscribers. We are impressed with the quality of their community and our excited about the prospect of aligning with some of the best Asian chefs from around the world. Together, we hope to help many at-home cooks begin to experience Asian cuisine in the comfort of their own home.”

In addition to the new video content, the New Asian Cuisine e-newsletter will now also include a column by California-based HEALTHY DINING. Each month, the column will feature a nutrition analysis of an Asian recipe to highlight healthy dining choices.

“HEALTHY DINING’S, mission is to offer consumers information that empowers them to make healthier choices,” said Erica Bohm, Vice President and Director of Strategic Partnerships. “Through our partnership with Savory Productions, we hope to offer New Asian Cuisine readers a selection of great Asian recipes that are also healthy dining options.”


About Healthy Dining
In 1990, HEALTHY DINING began working with chefs and restaurateurs in Southern California, guiding them in creating, serving and promoting a selection of healthier dishes as part of their menu mix. To assist health-conscious Southern California residents, the team published a series of Healthy Dining guides, which identified the healthier menu choices, along with corresponding nutrition information, at restaurants in Los Angeles, San Diego, and Orange County. In 2004, the Centers for Disease Control and Prevention (CDC) awarded HEALTHY DINING a grant to expand the program nationwide through HealthyDiningFinder.com. HEALTHY DINING has worked with hundreds of restaurants and has analyzed more than 15,000 menu items for inclusion in their program. For more information, visit www.HealthyDiningFinder.com.


About Rouxbe
Rouxbe delivers personal instructional cooking videos - via the Internet - to home cooks who love food and are looking to expand their culinary repertoire and improve their skills in the kitchen. Rouxbe video recipes deliver a revolutionary online instructional cooking experience that guides you step-by-step through each delicious recipe. Rouxbe’s cooking videos focus on the food (not celebrities), the skill and technique behind great recipes, and a learning process that drives great results in the kitchen. For more information, visit www.rouxbe.com.


About Savory Productions, Inc
Based in New York, Savory Productions, Inc. is a multi-disciplinary production company, established in 2005 by Wendy Chan and Grace E. Niwa in the areas of food, beverage and travel. The company is focused on strategic marketing campaigns for brands tied to both image building and sales goals, high profile events and launches, publicity programs, innovative and quality content productions, including book-publishing projects, websites, events, culinary tours, and audio/visual programs for television as well as other broadcast channels. For more information, visit www.SavoryProductions.com. 

 
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